Ersatz Dreams

Ersatz Dreams is a blog by Ed Boaden

I'm an interface designer with a passion for objects that are beautiful, ideas that are elegant, and things that make me smile.
I live in London.

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Liked Posts

June 29
Really like this product shot of the Plumen bulb. Quite different to the rest of the Plumen branding (or any product shots I’ve seen in a long time). Reminds me of some early eighties shots, with bright colours and dark grey backgrounds (particularly this for the Wink chair by Toshiyuki Kita), and lends a unique and fun feel to the product, which I think sits very well with the Plumen brand as a whole. Plumen is at the Dezeen Watch Store pop up in Covent Garden, London from 29th June - 10 July more details

Really like this product shot of the Plumen bulb. Quite different to the rest of the Plumen branding (or any product shots I’ve seen in a long time). Reminds me of some early eighties shots, with bright colours and dark grey backgrounds (particularly this for the Wink chair by Toshiyuki Kita), and lends a unique and fun feel to the product, which I think sits very well with the Plumen brand as a whole.

Plumen is at the Dezeen Watch Store pop up in Covent Garden, London from 29th June - 10 July more details